To get to the Dogo Onsen Festival from Matsuyama Station, take Tram Line 1 or Line 3 from the station. The journey takes around 15 minutes, and you will get off at Dogo Onsen Station. The festival takes place around Dogo Station and Dogo Onsen Honkan, which is just a short walk from the station.





Dogo Onsen Festival
The Dogo Onsen Festival (道後温泉まつり), held every March from the 19th, celebrates the cultural history of the iconic Dogo Onsen. For three days, Dogo Onsen and its surroundings are illuminated with lanterns and decorated in red pinstripes, creating a festive atmosphere. The event includes parades featuring people in historical costumes, local geisha games, and a special women-led omikoshi procession. The festival is quieter compared to its autumn counterpart but highlights the local community, with children participating in dancing in traditional yukata, waving ceremonial towels.
In addition to the cultural performances, the Dogo Onsen Festival offers a market with local produce and traditional foods. Visitors can enjoy mochi throwing, music, and the lively yet peaceful atmosphere as the parade moves through Dogo Station and the nearby shopping arcade. With strong ties to Studio Ghibli, Natsume Sōseki, and the Japanese Imperial Family, Dogo Onsen itself adds to the festival’s charm, making it a must-visit for those interested in both culture and history.
When
- When
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The Dogo Onsen Festival is held every year from March 19th to 23rd.
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