The event is held at Matsuyama Castle, which is in the center of the city. The castle is on a hill and can be easily reached by ropeway or chairlift. To get to the lower ropeway station, walk for 5 minutes from the Okaido tram stop, which is close to the covered shopping street.
You can get to Okaido in 10 minutes by tram line 5 from JR Matsuyama Station or in 5 minutes by tram lines 2 or 3 from Matsuyama-shi Station.
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Matsuyama Spring Festival
2 of 2 in events in Matsuyama
The Matsuyama Spring Festival (松山春まつ) is a vibrant celebration held on the first weekend of April when cherry blossoms are in full bloom. On Saturday, the event kicks off with smaller activities, but Sunday’s highlight is the stunning Daimyo Musha Gyoretsu parade. The Lord of Matsuyama, surrounded by feudal warriors and ladies in traditional attire, makes his way through the city, creating a lively atmosphere. As the parade proceeds through Ropeway Dori and the Okaido Arcade, photographers capture the historic costumes, reflecting different periods like the Edo and Meiji eras.
While the parade is the main attraction, the surrounding park is filled with food stalls serving Ehime’s B-Class Gourmet delights, offering tasty regional specialties. Children dressed in kendo outfits practice martial arts under the cherry trees, adding to the lively ambiance. The event offers a unique glimpse into Matsuyama’s history, blending past and present, and is a must-see for both locals and visitors alike.
When
- When
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The Matsuyama Spring Festival is held every year during the first weekend of April. It typically aligns with the peak of the cherry blossom season in Matsuyama, making it a perfect time to experience the beauty of the flowers alongside the vibrant festivities.
Getting there
Resources
Japanese
Matsuyama Spring Festival
Official website
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