Awa Odori

Tokushima's Awa Odori (阿波おどり), is Japan's most iconic dance festival, attracting thousands to celebrate this 400-year-old tradition. Known as the "Fool's Dance," its joyful spirit comes alive in the lyrics: "Fools dance, and fools watch; if both are fools, you might as well dance." Each evening, the city transforms into a lively stage with vibrant "ren" dance groups showcasing colorful outfits and infectious energy to the beat of traditional instruments.

Visitors can enjoy performances in paid or free viewing areas, with ticket prices varying based on seating. For those unable to attend, the Awa Odori Kaikan offers daily dance demonstrations and insights into this rich cultural heritage. The festival's festive atmosphere, complete with food stalls and games, makes it a must-see event in Tokushima's city center.