The Tsubaki Matsuri takes place at Tsubaki Shrine. To get there from Matsuyama Station, take Iyotetsu Bus number 10 towards Tobe and get off at Tsubaki-mae. From the bus stop, it's about a 10-minute walk to the shrine. You can also take a taxi from central Matsuyama, which takes around 15 minutes.
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Tsubaki Matsuri
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Tsubaki Matsuri (椿まつり) is one of Matsuyama’s most exciting annual festivals, celebrated at Tsubaki Shrine during Setsubun on February 3rd and the days following. This event marks the transition from winter to spring, as the first plum blossoms begin to appear. The highlight is the mikoshi (portable shrine) processions, where participants parade through the streets, creating an electric atmosphere filled with music and cheer. At the shrine, visitors take part in traditional bean-scattering rituals, symbolizing the expulsion of evil spirits and the welcoming of good fortune. Many also purchase charms and omikuji (fortunes) for luck in the year ahead.
Beyond the religious customs, Tsubaki Matsuri is a food lover’s paradise. The streets are lined with vendors selling okonomiyaki, karaage, grilled meat, rice crackers, and local delicacies. The festival is also known for its lively energy, with beer flowing and people gathering to celebrate. Everywhere, the red camellia (tsubaki) symbol, which represents the coming of spring, decorates the shrine and its ornaments. This dynamic festival is a must-visit for those looking to experience the rich culture and festive spirit of Matsuyama.
When
- When
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The Tsubaki Matsuri is held annually on Setsubun, which falls on February 3rd, and continues for a few days afterward.
Getting there
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Tsubaki Matsuri
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